Dec 11, 2024

The landscape is changing for how customers discover and build trust around brands. GenAI-powered search brings about different behaviors and expectations as more people use it. Today, contributor Dave Minifie gives us a rundown of how you can get started on generative engine optimization (GEO) to build brand visibility and credibility in this evolving space.

Also today, we’ve teamed up with old friend Scott Brinker for our new 2025 State of Your Stack Survey to help members of the MarTech community understand the future of the tools and capabilities we rely on each day. Please take this brief survey and add your voice.

Chris Wood
Editor

Marketing artificial intelligence (AI)

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MarTech research

Surveys and research reports to make you a more-informed marketer

The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
NEW! Take the 2025 State of Your Stack Survey and help the MarTech community understand the current and future state of martech stacks. It takes just a few minutes to complete.

What they're saying

“Think of GEO as SEO’s smarter sibling. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.” Dave Minifie in How marketers can succeed with generative engine optimization.
“Countdown timers create urgency, motivating users to act quickly on limited-time promotions or events. Perfect for time-sensitive campaigns, this feature helps boost engagement and conversions by visually reinforcing deadlines in your CTAs, making it easier to capture attention and drive desired actions.” Tyler Samani-Sprunk in The 14 most impactful Hubspot updates from November 2024.