While sports continue to draw large crowds to venues, the ongoing evolution of digital media and Web 3.0 presents new opportunities for brands to boost their visibility and enhance their messaging.

The growth of live sports streaming has created sponsorship opportunities unavailable within traditional media, while partnerships in women’s sports and NIL deals in college athletics continue to accelerate. Growing sports including pickleball and Formula 1 are also drawing in fans and major brand sponsors. Download this new report from SponsorUnited to learn:

Top leagues and sports for sponsorships
Which brands have the most athlete endorsements
How sports properties are actively exploring metaverse partnerships
Which brand activations stood out across sports in 2022