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| NewFronts | May 04, 2017 | | Your daily dispatch from the DCNF |
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How Bleacher Report May Be Digitally-Minded Turner’s Next Global Conquest Online publisher focuses on social, mobile and sports culture By Christopher Heine Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...
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Scripps Networks Strikes Deal to Serve Up Food Network and HGTV Shows for Snapchat It's the company's third move to reach millennials this week By Jason Lynch The number of media companies who are not creating original content for Snapchat continues to dwindle. This morning, Scripps Networks Interactive said that it has partnered with Snap Inc. to develop and produce new shows from its biggest networks, HGTV and Food Network, which will air exclusively on Snapchat's Discover platform. Scripps hopes the move...
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Seventeen Magazine Is Bringing Fashion and Beauty Videos to Musical.ly This Summer Giving advertisers their first branded-content opportunity on the app By Emma Bazilian As one of the launch partners for Snapchat Discover back in 2015, Hearst takes pride in being ahead of the curve when it comes to leveraging new social media platforms. That remains at the core of the publisher's strategy--and its pitch to advertisers--as proven this week at Hearst Magazine Digital Media's second NewFronts presentation. At...
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PopSugar’s New Projects Aim to Empower Its Audience and Help Them Change the World The brand generates 325 million monthly video views By Sami Main During its NewFront presentation today, PopSugar focused on the insights and personalities that have helped the website grow over the past 10 years. Those insights point in one direction--toward inspiring its audience and addressing the everyday issues its fans face. PopSugar's research, completed through Trendrank service, a proprietary tool designed to help predict trends before...
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Refinery29 Aims to Help Brands Connect With Women IRL Including focus groups and workshops By Lauren Johnson While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
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Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads Will small marketers shift ad budgets from Google and Facebook? By Christopher Heine Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar. Called Snapchat Ad Manager, it will be widely available in June in the U.S., the U.K., France, Germany, Australia...
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These 4 Stats Show Why Snapchat Users Often Cannot Be Reached on Facebook and YouTube Not to mention Instagram and Messenger By David Cohen Brands that think they can reach Snapchat users on other social platforms might want to rethink that strategy. In fact, here are four data points from App Annie that marketers should consider: On any given day, 35 percent of Snapchat's daily users cannot be reached on Facebook. On any given day, 46 percent of Snapchat's...
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