🎛️ How B2B marketers can help sales overcome customer indecision

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Good morning, Marketer, and is the pendulum swinging?

In the years that I’ve been involved in the martech space I’ve seen the pendulum swing from the idea of a complete and comprehensive single-vendor suite to tie all your marketing processes together to stacks built from countless best-of-breed point solutions.

Actually, it’s a three-way pendulum, because recently it’s been moving towards a central solution serving as a hub with best-of-breed apps plugged in.

I’ve heard some strong opinions this week on the future of the martech stack and I’d love to know how you’re seeing it. Let me know: [email protected].

Kim Davis,
Editorial Director

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