Since it launched back in 2016, the company has successfully positioned itself as a travel brand; one which uses rich and inspirational storytelling to bring its products to life
When bookings are made through OTAs, hotels lose margin and control of key parts of the guest experience. Fortunately, hotels have a number of tools at their disposal to increase direct bookings. Here are eight of them.
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
