At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition.
How Aston Martin's F1 team drives awareness for its carmaker parent brand At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition. Additional coverage: Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research. Other things to know about Enter the Digiday Awards by Friday, August 2 to showcase your team's hard work in media and marketing. Categories include Best Use of Influencer Marketing, Best Multi-Platform Campaign and many more. Google's delay in deprecating third-party cookies underscores the urgency for marketers to audit their setups, test post-cookie solutions and focus on first-party data. Sponsored by Stirista. Breaking down ad-sales silos enables publishers to manage their ad inventory efficiently, optimize campaign execution and ensure timely delivery of commitments to advertisers. Sponsored by WideOrbit. | |
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