How an EPL Football Club increased trust in their sponsor by 262% Case Study: Learn how an top English Football Club embraced responsible disruption to overcome a highly sceptical audience and increase trust in their betting sponsor by 262%
ClickZ Daily: July 18, 2022 |
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| Good morning! Building trust in your brand is a must for all marketing leaders. However, when you’re dealing with a highly sceptical audience, it becomes a complex task. Let’s take a look at the case study of EPL Football Club Southampton FC, one of the largest football clubs in England, who faced extreme audience scepticism of their betting sponsor Sportsbet.io. Read on to discover how Southampton FC overcame the odds and increased brand trust in Sportsbet.io by 262%. |
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Brand awareness Benjamin Broomfield |
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Brand awareness Benjamin Broomfield Read more |
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| | | Educating leadership Katrina Klier How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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