How amika uses an AI platform to drive online sales and build trust How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent.
ClickZ Daily: June 24, 2020 |
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| Happy Wednesday! Today we look at how Automat Technologies’ AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. The partnership came in at a crucial moment for amika. After COVID-19 hit, their traditional distribution channel went down and they had to prioritize DTC ecommerce. Automat directly generated 30% of additional online revenue. Also Lomit Patel, VP of Growth at IMVU, provides an overview on the pros and cons to consider when building or buying an AI martech solution. He writes: Buy if it enables you to start generating revenue sooner. Build it if it enables you to start generating revenue sooner if you have the resources to do it successfully. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson Advertising, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |
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AI & Automation Lucie Loubet How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. |
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AI & Automation Lomit Patel Lomit Patel, Vice President of Growth at IMVU, provides an overview on the pros and cons to consider when building or buying an AI martech solution. Read more |
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| AI & Automation Dan Drapeau The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizon: AI-powered visual search. Read more |
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| AI & Automation Jeff Kofman We use AI to liberate people from the menial so they can focus on the meaningful. AI isn’t taking anyone's job away. It’s giving people their jobs back. Read more |
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| Digital Advertising Kamaljeet Kalsi UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at the heart of success. Read more |
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| AI & Automation Meyar Sheik Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engines as the best vehicle for making one-to-one personalization possible. Read more |
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Digital Advertising The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. While there isn’t a playbook for our current situation, companies realize that they need a new approach to their marketing activities. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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