| Amazon is moving further into the advertising business with a new office that it says will bring 2,000 jobs -- mostly in advertising -- to Manhattan and a push for pitching to brands that don't sell on Amazon. "There are lines you won't cross with your loyal audience that you'll cross with your fly-by-night audience." Visitors who come to publishers' sites via search or social may see prompts to subscribe and intrusive ads, while paying readers get a cleaner user experience. Amazon has become dominant in server-side bidding, with its server-to-server wrapper being the most popular in the ad industry. Supply-side platforms implement auction dynamics that often confuse ad buyers. To remedy this, exchanges like OpenX, Index Exchange and Rubicon Project have all started testing first-price auctions. "Tentacles in too many different businesses": Subscribe to Digiday+ to learn how plausible it would be for federal regulators to break up Amazon. Hear how publishers like The Financial Times, Axios, Business Insider and much more are taking back control of their tech stacks at the Digiday Programmatic Media Summit. Join us in New Orleans from Nov. 13 - 15. |
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| Shareen Pathak The Seattle-based company is thinking beyond product advertising. |
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| Lucia Moses Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. |
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| Sponsored Content Sysomos It's time for social listening to escape the confines of marketing departments. While the responsibility for managing social listening should lie with marketing or research managers,it’s applications are growing more broad every day. Sponsored content by Sysomos. |
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| Ross Benes Publishers are using Amazon's wrapper because it brings in unique demand, matches users across different platforms and provides competition to Google. |
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| Yuyu Chen OpenX, Index Exchange and Rubicon Project are all testing first-price auctions as part of their auction dynamics. |
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| Sponsored Content Factual The more consumer data becomes readily available, the smaller the gap between deriving meaningful insights and trends from measurements. Which points of measurements have worked for you to drive better audience insights and increase consumer loyalty and engagement? Which haven’t worked so well? Take a few minutes to complete this survey and you’ll get the full report, along with a $5 Starbucks gift card. Sponsored by Factual. |
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| Sponsored Content Oracle and Netsuite Retailers know they can use technology to service the modern customer. However, many fashion brands still struggle to find a solution that can accommodate all of their business needs. Download this white paper to transform your business with this five-step strategy. Sponsored by Oracle and NetSuite. |
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