Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
Guy Kawasaki popularised the term ‘evangelist’ whilst at Apple in the 1980s, helping to promote the Macintosh. Today he is chief evangelist at online design tool Canva. We asked him what his average day looks like. Here’s what he had to say…
Each channel implementation has different requirements for enabling it within the tracking ecosystem. The most common implementations, along with their configuration requirements, are detailed in this briefing, including email, social, SEO, PPC, display ads and programmatic, mobile, ratings and reviews, and offsite interactions.
Social CX and Customer Service Best Practice Guide Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
The 2021 Digital Trends Report The Digital Trends Report from Adobe and Econsultancy, now in its 11th year, is based on a global survey of over 13,000 brand marketers, agency professionals and marketing technologists.
Exactly how straightforward is it to implement new tools to improve the relevance of your online offering? And how should marketers and ecommerce professionals prioritise these tools?
