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Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads It's running out-of-home in key markets and a ton of online video By Christopher Heine If you're a travel-and-expense accountant, you might be seeing a lot of Airbnb receipts in the coming months--if you haven't already, that is. According to the home-sharing platform, 250,000 companies in more than 230 countries have used it for work-related accommodations. Now, Airbnb wants more of that market--a lot more. So, it's launching its first...
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Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads It's working with Moat, which is subject to independent audits By Christopher Heine Snapchat isn't going as far as letting the Media Rating Council independently audit its ad clients' campaigns six weeks after the ANA called for all major digital platforms to do so. But it's taking an MRC-minded step in that direction, while giving brands more insight into whether consumers actually see Snap Ads, the full-screen, vertical...
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Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation Company's focusing on news, entertainment and sports By Marty Swant Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock. During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company's new slate of programming for 2017...
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Time Inc.’s VR Guru Is Forging a New Path Through Immersive Storytelling Mia Tramz creates groundbreaking content By Emma Bazilian Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments on it that you'd lay under with somebody else,...
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The New York Times Will Tackle Brand Safety and Quality Journalism During the NewFronts Less video, more Snapchat and podcasts By Lauren Johnson In the wake of brand-safety concerns on YouTube and the spread of fake news, The New York Times wants brands to know that their ads are safe. On Monday, the Times' presentation dubbed "Truth + Dare" will kick off the annual two weeks of NewFronts events, where digital media companies host presentations pitching their web...
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6 Interesting Social and Mobile Marketing Stats From This Week CPGs invest more on platforms, while Instagram grows mightily By Christopher Heine The digital marketing industry had a barrage of data emerge this week, with marketing research and earnings calls aplenty. Here are the six stats that particularly caught our eye. 1. CPGs go bigger on social ads As Social Pro Daily reported, 4C Insights looked at how more than 900 brands spend more than $130 million...
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How Zappos Is Using Its Internet-Connected Outhouses to Boost the Brand The company's 'fungineer' talks data and business By Marty Swant When it comes to doing your business, Zappos' internet-connected outhouses might be able to offer a lesson--and perhaps even a number, too. The online retailer's Porta-Party, which it debuted in 2015, has been touted by CEO Tony Hsieh as a way to disrupt the $2 billion industry with something that makes going to the bathroom...
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