As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block.
| As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. Additional coverage: U.S. Bank recently turned to AI for research and focus group testing for its new creative. Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform. In 2024, publishers have delegated more responsibility to ESL/FACEIT Group and other dedicated league operators — and they’re already reaping the rewards. Sonos has a plan for competing in the crowded high-end wireless headphone category while also reaching new audiences. Our most-read story this week: LinkedIn’s publisher revenue share program is entering its next phase Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about The Digiday Technology Awards are your chance to gain recognition as the best in tech and join an exclusive list of past winners including Adobe, Salesforce and more. Last chance to enter is Friday, July 12. By giving creators like The Mom Edit campaign context and creative flexibility, brands like Saks foster more authentic storytelling that drives engagement and successful sales outcomes. Sponsored by Collective Voice. The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. Sponsored by Wiland. | | |
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