How AI fits into the martech landscape Lomit Patel, VP of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framework.
ClickZ Daily: June 2, 2020 |
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| Good Morning! As we roll into a new month, we have a fresh focus at ClickZ. Over the month of June we will be taking a deep dive into the topic of ‘AI in Marketing’. The idea is to give you, via a series of articles, a good idea as to how the tech fits into your martech stack and what the buying process is for it. Hopefully by the end of June you will know the benefits and pitfalls of the tech, who are the leaders for it, what are solutions worth investing in, and just why is AI regarded so highly in the realm of marketing. We kick things of with Lomit Patel, VP of Growth at IMVU, providing an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framework. Enjoy! |
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AI & Automation Lomit Patel Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framework. |
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Analyzing Customer Data Catherine Ballantyne Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls that put consumers in the data driving seat, are vital to winning trust and loyalty. Read more |
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| Data-Driven Marketing Ajit Thupil Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read more |
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| Digital Advertising Karina Klimenko MGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience, which will make mobile users want to engage. Read more |
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| AI & Automation Lomit Patel Lomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than their peers. Read more |
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| Content Marketing Victor Potrel The ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are consuming social content. Victor Potrel, VP of Platform Partnerships at TheSoul Publishing, discusses why brands should look to these trends and invest in the types of empathetic content (like ASMR) that people are viewing in isolation right now. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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