| Good morning, Marketer, and donât let a bad experience ruin a good one. This week, the Federal Trade Commission filed a complaint against Amazon for misleading consumers who unknowingly enrolled in the Amazon Prime service and found it next to impossible to cancel the subscription. The FTC cited âmanipulative, coercive or deceptive user-interface designs known as âdark patterns.ââ Customer experience can make it easy to buy products or subscribe to a service. Thatâs convenient and good all around. If itâs too difficult to unsubscribe, ask for real help, return or get a refund, thatâs bad. It risks tainting the holistic relationship that customers have with brands. And some of those relationships can bring high value over a long lifetime. Check out AI use cases for marketing automation, the latest AI-powered releases and other marketing tech news below. Chris Wood,
Editor | 