The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing” behind modern media investment and analysis.
How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing” behind modern media investment and analysis. Additional coverage: As the costs of premium titles balloon, the typical video game consumer is spending more time playing free games or simply watching livestreamers play instead. Diversity executives at advertising holding companies sound off on the current state of DEI. Rather than relying on the continual quarter-by-quarter or even month-by-month sales cycle trends to guide their 2024 campaign strategies, the clients of ad agency Pereira O’Dell are already thinking ahead to 2024, almost six months ahead of time. By proclaiming its own "color of the year," Behr Paint Company and Home Depot hope to interest content creators focused on home improvement. Other things to know about | | |
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