Due to the new work from home reality across the globe, agencies, brands and consultants are all adapting to pitching over Zoom.
| Due to the new work from home reality across the globe, agencies, brands and consultants are all adapting to pitching over Zoom. Agencies have spent decades perfecting how to immerse clients into a story and make them feel connected to an idea so that they buy it. Transforming how that's done digitally can be awkward. Read more below. Without the ability to meet in person, agencies are cooking up ways to bring "pitch theater" -- i.e. the physical presentation of an agency's brand of creativity -- to life online. A whole host of companies in the software-as-a-service space are now seeing their new business pipelines evaporate. Publishers gathered at Digiday's first virtual town hall to anonymously discuss the challenges they're facing within their businesses and what their strategies are for weathering the storm. For Digiday+ Members, the reckoning for direct-to-consumer companies was a while in coming. It just wasn't expected to come like this. Other things to know about Next Friday is your last chance to enter the Digiday Media Awards. Learn more and submit here in categories like Best Podcast, Best Newsletter, Media Brand of the Year and more. In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets. Sponsored by Simulmedia. | | |
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howdy! | Coronavirus Fallout | | ‘Companies are in freeze mode’: Coronavirus crisis strains ad tech licensing model | | Like so many other industries, the coronavirus crisis is rapidly separating the distance between the haves and the have nots in the software-as-a-service sector. In ad tech in particular, there was a rush in the middle of the last decade for companies to switch their models from charging clients a percentage of the media they […] | | |
| Sponsored by CafeMedia | | Publisher’s webinar: How data and technology drive ad revenue in the privacy era | | Regulations and cookie restrictions have made life harder for publishers, but new research shows that many are finding innovative ways to generate ad dollars. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and Atlanta Black Star as they discuss publisher techniques for driving ad revenue in the privacy era. | | |
howdy! howdy! | Coronavirus Fallout | | As the DTC reckoning accelerates, founders turn to each other for advice and sanity | | “The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year,” said Jeremy Cai, founder of Italic, which sells luxury bedding, apparel and handbags. “I feel like we are settling into a new normal in many ways of being conservative,” he said. | | |
howdy! howdy! | | | Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’ | | For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. |
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