How agencies adapt as bots evolve

Social media bots may represent just a sliver of an app’s total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.

September 27, 2022

How agencies adapt as bots evolve Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we thought. The challenge is separating the good ones from the bad. Additional coverage: Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the its absence in browsers like Apple’s Safari and Mozilla’s Firefox and they're growing more impatient about addressing this issue. Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter. More in this Digiday+ Marketing Briefing. Squarespace wants to target creators directly and help a broader audience think more about what it means to make both content and commerce. There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday+ Research asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie. Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. A sports betting company has laid claim on the branding for a new rail line to MetLife Stadium. Here’s a look at that campaign. Other things to know about DMEXCO X Digiday Online happening today: Hear from Matt Brittin, president EMEA at Google as he discusses Google’s latest privacy research and outlines the latest privacy-first solutions that Google is offering. Register at no charge thanks to our sponsors. When analyzed, data on customers’ interactions with a brand’s platform and marketing helps determine the most popular channels and typical user journeys. Sponsored by Yext. From programmatic to events and affiliate commerce, publishers are pursuing multiple revenue streams while reaching engaged readers. Sponsored by Outbrain. Top Stories Ivy Liu Brand Safety How agencies adapt as bots evolve Social media bots may represent just a sliver of an app’s total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad. howdy! Life Beyond the Cookie Publishers feel the crunch of cookieless browsers like Apple’s Safari Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes. Sponsored by Skimlinks Publishers: How important is affiliate marketing as a revenue source? Take this survey and let us know what the performance of your company’s affiliate marketing channel was like during the e-commerce surge and how it’s projected to change. Complete this short questionnaire and you’ll receive a $5 gift card. Advertisement howdy! Digiday+ Marketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter. Sponsored by Daily Motion Why objectionable video content damages brand perception For brands inadvertently associated with inappropriate content on video platforms, it takes time to regain consumer trust. howdy! Platforms & Commerce How Squarespace is marketing more directly to the creator economy With new features and ads, Squarespace is the latest tech company to market more directly to creators Advertisement Sponsored by Cardlytics Virtual event: Developing campaign-metrics experimentation while navigating rising costs Register for this webinar on October 18 at 1 p.m. EDT to learn more about how marketers can achieve measurement confidence as they navigate numerous economic uncertainties. howdy! Digiday+ Digiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away? There is endless speculation about what the world without third-party cookies will look like — or even if it will ever come to be. Digiday asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie. howdy! Content & Commerce Why Hearst is building a commerce marketplace Publisher commerce marketplaces aren’t always successful, but Hearst’s Sheel Shah hopes his company’s new marketplace will capitalize on the natural evolution of its readers’ online shopping habits. All Latest Stories Content & Commerce Why Hearst is building a commerce marketplace Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.

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