| | | | | How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences Interactivity and big events draw viewers and advertisers By Jason Lynch Like many TV networks, Adult Swim will be making a big splash this weekend at Comic-Con with extravagant activations and experiences for their shows like Rick and Morty, Robot Chicken and Mike Tyson Mysteries. But the network's most important Comic-Con offering will be its livestreaming video--Adult Swim will share several hours of live video each...
Read more » | | | | | | | | | | | 5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t The companies are reportedly in talks to combine, which could benefit them both By Jason Lynch The television industry could be on the verge of a big upheaval, as Discovery Communications is reportedly in talks to merge with Scripps Networks International. The potential deal, first reported by The Wall Street Journal, would combine Discovery's portfolio--with networks like Discovery, TLC, Investigation Discovery and OWN--with Scripps' portfolio, which boasts HGTV, Food Network and...
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