The end of the creative department is near, Fewer stories, more spinoff brands: How NBC News is shifting to loyal visitors, Facebook won't let people change the headlines in links -- and social media managers aren't pleased, My Email Subject
| Adidas has a number of celebrity football endorsers, like Lionel Messi. But the company recently discovered the power of micro-influencers when it launched its Glitch cleats and an accompanying app. Copyranter sees the rise in creative collaboration at ad agencies and says it will lead to "diluted, overthought, timid ads." Like many other publishers, NBC News is shifting its focus from page views to loyal visitors. Here's how this has changed the company's approach. Facebook is barring people from customizing links, headlines and descriptions of links they post on the platform, a move it says is to combat the spread of fake news. Unsurprisingly, this has upset those who work in audience development. Agency Dentsu represents 21 percent of the roughly $42 billion advertising market in Japan. Subscribe to Digiday+ to read about the company's unusual reach in the country and unique position in that market. We're offering a limited number of complimentary passes to our upcoming content marketing summit in Vail. Interested? Apply here and keep an eye on your inbox. Take the next step in your career: Bauer Media, Financial Times, Demand Media and many more are hiring on Digiday Careers. Check out the latest open positions. |
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| Seb Joseph Adidas is using micro-influencers to drive sales throughout Europe. |
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| Mark Duffy Publicis' new AI platform will lead to crowdsourcing creative work, which leads to mediocre creative, which will lead to the death of creative departments. |
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| Lucia Moses "In the past, the tendency would have been to say, ‘This story's going viral, we have to play this up as much as we can.'” |
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| Max Willens Facebook’s decision to bar publishers from altering headlines or descriptions of articles posted to its platform has upset audience development specialists. |
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