How Ad Council raised $407M in donated media for their mask campaign

How Ad Council raised $407M in donated media for their mask campaign Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated media support.

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ClickZ Daily: March 26, 2021

Case Study How Ad Council raised $407M in donated media for their mask campaign Jacqueline Dooley Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated media support Read more

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