Abercrombie & Fitch wants to reach twentysomethings seeking fashionable basics. It’s turning to TikTok.
| Abercrombie & Fitch wants to reach twentysomethings seeking fashionable basics. It's turning to TikTok. Read more below. During the second quarter of 2021, Abercrombie & Fitch began working with Gen-Z consultancy IF7 to tap into the growing TikTok audience and tout its new more inclusive brand identity. Here’s a look at how the strategy has grown. In this week’s Digiday+ Media Briefing, media reporter Sara Guaglione looks at what the AP and The Washington Post plan to do with the 40-plus climate journalists they have set out to hire. Redbox transformed itself from a DVD rental firm reliant on foot traffic in stores to a multifaceted entertainment company. To do it, the company leverages its 43,000 physical kiosks to reach digital users. More in this Digiday+ Case Study. Leonard Edwards, Evil Geniuses' new head of global partnerships will look to push his gaming career to new heights. Condé Nast inks deal with TikTok to monetize exclusive content. Other things to know about Join us at the Digiday Media Buying Summit in Palm Springs, Calif., from April 5-7 where we will bring together media buying execs to discuss targeting, measurement, data challenges, the metaverse and everything in-between. In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. Sponsored by Bannerflow. Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. Sponsored by Wiland. | | |
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