How a Walgreens Boots Alliance incubator improved AOV by 48% The Beauty Incubator, No7 Beauty Company's skincare diagnostic service, delivered outstanding personalized experience at minimal cost
ClickZ Daily: Dec 15, 2022 |
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| Good morning! In theory, digital incubators seem like a brilliant way to bypass bureaucracy and rip up red tape. In practice, can be hugely costly and take time to deliver ROI. This makes the work of the No7 Beauty Company digital incubator – ‘The Beauty Incubator’ – all the more impressive. It delivered a skincare diagnostic service, improving average order value by 48% well before it received any significant funding. Munnawar Chishty, Global Vice President and Marketing Director of Beauty, Walgreens Boots Alliance, shares the background story on this incubator and how this highly personalized customer experience was created. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Innovation Benjamin Broomfield "With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be overly complex." |
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Email Kath Pay When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read more |
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| Recession Matt Rhodes "Marketers often ignore CX in the recession literature - likely due to it not being a top marketing priority when we had the last great recession. However, in times when a recession stretches consumers’ money and time, offering an easy, convenient, and frictionless experience can deliver real, meaningful value to them." Read more |
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| Data management Tim Ringel In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies continues to diminish while the need for deep consumer insights remains necessary. Read more |
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| Personalization Benjamin Broomfield The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email personalization across its digital divisions. Read more |
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Marketing Masters Podcast |
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Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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