Analyst report - Political ad spending is shifting toward digital
| | | Hi John,
As the 2024 election cycle heats up and political ads land on voters’ screens (both big and small), the stakes have never been higher.
Political ad spending this year is estimated to exceed $12 billion, per EMARKETER’s forecast, with digital channels leading the charge. Political ad spending on connected TV, in particular, is expected to grow sixfold from 2020, making up 45.0% of all digital political ad spending in 2024.
Download a complimentary copy of our analyst report, “US Political Ad Spending Forecast 2024,” to discover what’s driving the surge in political ad spending, as well as insight into the enduring strength of traditional media and the campaign strategies being used to get voters to the polls.
Receive your copy. This EMARKETER analyst report is presented by LG Ad Solutions. |
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| Sincerely,
EMARKETER Editors
P.S. Please forward this email to colleagues who are interested in political ad spending. Thank you! |
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