Beyond the direct impact that commerce can have through transactional revenue, some publishers are also seeing commerce transform franchises and tie into new brand deals.
| Beyond a faint lifeline to a challenged bottomline, several publishers, including Bustle Digital Group, Thrillist, The Strategist and Gear Patrol, are seeing commerce accelerating into an increasingly potent and sophisticated engine for their companies with distressed legacy revenue streams. Now that these publishers have adjusted to the new normal, they are looking for ways to extend out their commerce businesses and put physical products in their audiences' hands in order to add more fuel to the fire of more lucrative brand deals, more revenue from affiliate sales and even larger charitable contributions. Read more below. Beyond the direct impact that commerce can have through transactional revenue, some publishers are also seeing commerce transform franchises and tie into new brand deals. For Digiday+ members, marketers say that a TikTok ban will stall efforts to diversify their media channels from just Facebook and Google. Launching a digital media company looking to take over the role of local newspapers is a tricky undertaking, even without calculating a looming recession. Being such a hands-on environment, the return of publisher test kitchens will serve up new lessons on the future of work. Other things to know about Next week: We’ll go deep on everything from influencer marketing to fostering a community and establishing a steady stream of user-generated content at the Digiday Brand Summit LIVE. See what else we’ll be covering and reserve your spot today. Research: How publishers plan to monetize in the post-cookies era. In this new research report, learn what impact diminishing third-party cookies are having on publishers’ revenue mix, and how the pandemic has affected plans for post-cookies monetization. Sponsored by LiveRamp. | | |
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howdy! howdy! | Sponsored by Recurly | | As publishers grapple with a time of uncertainty, churn is a chief concern | | Nobody is closer to the center of the surge in online content consumption than publishers, but as the world enters the next phases of unprecedented change, churn is still a looming threat. Join this virtual event to learn strategies and tactics for retaining subscribers, no matter what the circumstances. | | |
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