Artificial Intelligence is one of the most misunderstood concepts in the fitness industry today. Most people think of intelligent robots that will eventually take over the world – or at the very least, our jobs. In fact, it’s far more simple (and useful) than that.

Think of AI as a prediction machine. How much would it help your business if you knew which members would be interested in your offer, or who was going to cancel their membership, with over 95% accuracy? That’s the power of AI.

We put together this fun and simple animation to show you how AI actually works, and how its predictions can translate into huge revenue improvements. Case in point: Keepme’s customers are using AI to drive conversion rates over 60%, retain members for 2x longer, and generate 35% more non-dues revenue.