What It Takes to Raise Your College’s Profile

In a span of about five decades, the University of Texas at San Antonio went from a commuter college to a Carnegie-classified Research-1 university.

How did they do it? The university raised its profile through a multifaceted, multi-decade project that involved the research enterprise, athletics, and an upcoming merger with another institution.

Raising Your College’s Profile explores how UTSA achieved its success and examines how two other institutions transformed their profiles. Order this issue brief to learn how these three institutions reimagined and invigorated their relationships with their audiences.

Readers of this issue brief will:

• Learn tested strategies that have helped a variety of colleges manage their reputations.

• Find examples of how consistent leadership and faculty buy-in can be crucial to raising a college’s reputation.

• Understand higher education’s reputational challenges, and learn about the national organizations that are trying to market the sector as a whole.

• Discover how key relationships with local employers and lawmakers can make the difference for regional institutions.