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Existing-home sales slip again, Yun blames mortgage rates | Social marketers on BeReal and the future of social | LinkedIn tops list for prospecting via social media

Created for [email protected] | Web Version

September 21, 2022

Top News

Existing-home sales slip again, Yun blames mortgage rates Still, homeowners are faring well, with property prices surging despite a pullback in buyer demand, says NAR's chief economist. Full Story: REALTOR® Magazine (9/21)

	The Perfect Pre-Listing Packet Template Get our updated Pre-Listing Packet template that creates trust, delivers value, and establishes you as the local market authority… Before you even go to the listing appointment! This PDF template helps you win more listings, consistently! Download Now >>

Best Practices in Sales & Marketing

Social marketers on BeReal and the future of social Social media professionals share their thoughts on social media's future, in particular how the rising popularity of BeReal reveals a desire for a less-is-more approach that centers on authentic content. "For brands, reinforcing empathetic marketing materials and approachable campaigns, while avoiding distorted imagery and other fake communications, is the way forward," says Rawnet's Ellie Hanson. Full Story: The Drum (free registration) (9/20)

LinkedIn tops list for prospecting via social media Sales leaders can help their teams master the art of prospecting on social media channels, which many top salespeople consider instrumental to their success. Nearly three-quarters of sales professionals say LinkedIn provides them with more leads and is ideal for researching prospects, according to a HubSpot Blog survey of more than 500 people. Full Story: HubSpot (9/20)

	HOW TO GET LISTINGS IN THE UNSTABLE MARKET Most agents try to attract Sellers by offering a free home evaluation or how to sell for top dollar. In this market these offers have little value so you must instead offer something they can't get on their own. The seller's #1 problem in this market is >> FULL STORY

Real Estate Trends

Housing starts rebound, builders aim to win buyers back Despite an unexpected jump in new construction in September, demand for new homes is falling due to high prices and mortgage rates. Builders are lowering their asks to boost buyer traffic. Full Story: REALTOR® Magazine (9/21)

Compass brokers adjust to real estate market changes Compass is telling its real estate brokers to be prepared to negotiate with sellers as sales activity cools nationwide. Regardless of the changing market, Compass says agents can expect to finish the year in a strong position. Full Story: The Real Deal (9/20)

New York City offices welcome return of real estate firms The real estate industry is leading New York City's return to office life, according to a recent survey. While there has been a broad return to offices across industries in the city, most people are not working in offices five days a week. Full Story: GlobeSt (free registration) (9/19)

Technology & Innovations

Rocket diversifies to grow amid mortgage slowdown Rocket Companies, the parent of Rocket Mortgage and other consumer finance businesses, sees the pullback in mortgages as an opportunity to grow its market share with promotions such as its Inflation Buster program. Rocket acquired Truebill and rebranded it Rocket Money as another step toward building a connection with consumers. Full Story: MarketWatch (tiered subscription model) (9/21)

Business Wellness

Good Neighbor finalist Debbie McCabe: Changing lives overnight McCabe sleeps out in the cold each year to raise awareness and funds to help youth overcome homelessness. Meet all 10 Good Neighbor finalists and vote for your favorite cause. Full Story: REALTOR® Magazine (9/1)

Fair & Equitable Housing

Los Angeles is financing affordable housing project Work has begun on Serenity, a 50-unit affordable housing development in Los Angeles. The mixed-use development project has backing from the city's housing department. Full Story: Los Angeles Daily News/Long Beach Press-Telegram (9/20)

Legislation & Regulation

Housing, shelter costs complicate inflation fight The growing cost of housing and shelter is offsetting declines in other areas and is complicating the Federal Reserve's efforts to tame inflation, though the costs are expected to cool in the coming months. Shelter costs accounted for about a quarter of August's inflation rate, compared with about 20% in February. Full Story: The Wall Street Journal (9/20)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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