Listing Presentation Templates & Scripts When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
Instagram Head Adam Mosseri shares advice for making posts on the social media platform more effective. Mosseri's tips including sharing content on different parts of Instagram such as Reels and Stories, and maximizing collaborative posts by joining with an account that has a larger following. Full Story: Social Media Today (8/26)
Ann Wylie, president of Wylie Communications, urges PR professionals to ditch the "institutional narcissism" and focus on the audience. Engaging leads, storytelling and clear calls to action can help connect with readers and get the message across, Wylie says. Full Story: PRSAY (8/26)
Marketers turn to attention metrics for ad performance Attention metrics are becoming increasingly important for marketers looking for ways to diverse data and measurement strategies. Nearly half of U.S. brands and agencies this year are focused on attention metrics, including audio or visual tracking data signals and survey-based methods. Full Story: eMarketer (8/27)
Real Estate Trends
Home seen in "Poltergeist" film attracts fast offer The Simi Valley, Calif., house featured in the 1982 horror movie "Poltergeist" was listed for $1.175 million and quickly received an offer, though the final sale price remains undisclosed. This home in the Forest Hills neighborhood features four bedrooms, three bathrooms and a backyard pool and spa. Full Story: San Gabriel Valley Tribune (Monrovia, Calif.) (8/28)
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Technology & Innovations
AI-driven solutions tackle sophisticated email threats AI is revolutionizing email security by going beyond phishing detection to address sophisticated threats, including business email compromise and email account compromise. Machine learning models analyze email content and patterns and can predict and block threats. Full Story: CSO (free registration) (8/27)
Professional etiquette is crucial for improving workplace culture and resilience, which is why Pamela Eyring, the president and owner of The Protocol School of Washington, recommends leaders teach soft skills, model desired behaviors and set clear expectations to enhance team cohesion and productivity. "Leaders should foster an environment of frequent appreciation and feedback, emphasizing the impact of professional etiquette on client satisfaction and company growth," Eyring suggests. Full Story: SmartBrief/Leadership (8/28)
New Treasury rule targets money laundering in real estate The U.S. Treasury is implementing a rule in December 2025 requiring real estate professionals to report cash sales of certain residential properties to combat money laundering. This rule applies to sales involving legal entities and trusts, excluding individual cash buyers or sellers, and affects title agents, attorneys and others involved in property closings. Full Story: CoStar Group (8/28)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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