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Horizon Media Hopes to Unlock the Potential of AR, VR and 360 Videos With Its New Division ABC Entertainment and GSN have used the agency's service By Christopher Heine Horizon Media today is announcing UNCVR, a division that will feature a partnership with entertainment-based tech player STXSurreal and focus on augmented reality, virtual reality, mixed reality and 360-degree videos. Sarah Bachman To get the endeavor off the ground, Horizon stayed in-house talent for the department leads, selecting Sarah Bachman, vp of mobile strategy, and...
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How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year Data for Facebook, LinkedIn, Twitter, Snapchat and Pinterest By Christopher Heine Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase. While LinkedIn increased its marketing spend by more than five...
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Facebook Live Videos Are About to Become a Lot More Accessible to Deaf, Hard-of-Hearing Users Publishers can add closed captions or work with third-party captioning companies By David Cohen Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily watch time for Facebook Live videos has quadrupled over...
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Pinterest Just Raised Another $150 Million, Putting Its Value at $12.3 Billion Visual search technology will benefit, as will global expansion By David Cohen Pinterest announced Tuesday that it raised $150 million in capital from existing investors, valuing the company at $12.3 billion. The additional capital will be used to make further investments in visual search technology and global expansion, Pinterest said in an email to Social Pro Daily, adding more specific details: Advance computer vision in first-of-its-kind products...
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This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website Obsessee is locked in on the app generation By Sami Main It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn't have a website; instead, you can only find Obsessee on social media platforms--10...
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Amazon Has Surged Ahead of Facebook, AT&T and Visa in Ranking of World’s Most Valuable Brands Google and Apple remain at the top of BrandZ's list By Christopher Heine Kantar Millward Brown's annual BrandZ top 100 study is being released today and suggests that Amazon is the tech company that's gaining the most ground. The ecommerce giant cracked BrandZ's top 5 for most valuable brands worldwide for the first time, coming in at No. 4 and jumping ahead of Facebook (5th), AT&T (6th) and...
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Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement Placed connects digital ads to foot traffic By Lauren Johnson Snapchat has bought advertising data player Placed as the app builds out an ad-tech stack to track offline conversions from digital ads. Placed is a location-focused company that uses opt-in mobile panels to track foot traffic to stores for brands. As of February 2016, the company was collecting anonymous data about consumers' whereabouts from 600...
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