Large consumer brands aren’t happy with Facebook’s response to the boycott so far and will likely wait until fall to reconsider the boycott.
| With the month of July nearly over, advertisers who joined in the Facebook boycott are now weighing whether or not to start advertising again on the platform come August 1. Media buyers say smaller brands that are more dependent on direct response campaigns are more likely to return than bigger household name brands like Unilever and Starbucks. “They’re hooked on the Facebook drug,” said a media buyer. “It’s a proven way of generating great results.” Read more below. “Well-established brands are standing by the boycott and pushing for Facebook to monitor hate speech in a more active way,” said a media buyer. For Digiday+ members, in order for TV networks to succeed in streaming, they will need to make moves that jeopardize their legacy linear businesses. Total household spending on back to school shopping is expected to rise 29% this year and publishers have responded accordingly. Twitter's Mopub marketplace for in-app ads will be one of those businesses swept up in the tailwinds from Apple’s latest privacy protection. Fewer people in stadiums has pushed football clubs to build new content formats that are almost guaranteed to get views from sports-starved fans. Other things to know about On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Michelle Lee, editor-in-chief of Allure, to discuss how it defines diversity in its coverage, including its magazine covers. Register here to join us for a live discussion on Friday at 12 p.m. ET. To keep revenue on-site and away from the duopoly, publishers are using algorithms to ensure the right videos are placed next to the right articles. Sponsored by Primis. | | |
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