Since the Chinese New Year was in February this year, the local adspend in February significantly increased when compared with the same period last year. According to the latest finding by admanGo, the local adspend reached HKD3.0 billion with a 13% YOY growth in February. The total adpsend in January and Febraury amounted to HKD6.4 billion, yielding a 7% YOY growth.

Please click here to download the HK Adspend Trends Report Jan-Feb 2018.