Honda drives its audience to the Metaverse using Twitch Honda's Metaverse launch is the latest of its impactful streams on Twitch
ClickZ Daily: September 06, 2022 |
|
|
| Good morning! You’ll have seen a number of brands enter the Metaverse in the past twelve months with varying degrees of success. Honda are one of the latest to do so, with a unique twist. Honda streamed the creation of the Hondaverse live on Twitch, with input from its Gen-Z and millennial audience. Three live-streamed episodes racked up 2.5 million views. Honda saw lifts in familiarity (+8%), favourability (+10%), and consideration (+12%). Hear from Honda’s Media Head of Department, Phil Hruska, on how Honda used Twitch to bring its audience into the Metaverse design process with such impactful results. |
|
Case Study Benjamin Broomfield Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab, since its 2019 launch, has continued to help Honda connect with gamers and other younger audience members. Accordingly, the Hondaverse would not have seen the improvements in familiarity, favorability, and consideration without its Twitch channel. |
|
|
|
Leadership Greg Creed Know your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but about demonstrating that you know how to make money. They will never give you the key to the CEO office if you cannot demonstrate this capability. Read more |
|
| Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy Read more |
|
| | | | |
|
| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
|
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
