Home sales rebound as lower mortgage rates draw buyers | What does diversity have to do with your business? | Expert: Be ready to pounce before opportunities vanish
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Expert: Be ready to pounce before opportunities vanish Clear goals, support for employees, process automation and professional networks equip companies to pounce when fleeting opportunities arise to improve profitability, revenue or teams, business operations expert Indiana Lee writes. Lee emphasizes methodical goal-setting and an intentional approach to networking. Full Story: ColoradoBiz Magazine (2/2023)
LinkedIn is rolling out a tool in the upcoming weeks that helps users make the activity section of their profile more appealing with elements such as articles, images and videos that it hopes will drive "more professional connections and opportunities." LinkedIn also added search engine optimization titles for articles and newsletters, and is enabling in-app scheduling of newsletters. Full Story: Social Media Today (2/23)
HOW TO GET LISTINGS IN THIS VOLATILE MARKET Most agents try to attract Sellers by offering a free home evaluation or how to sell for top dollar. In this market these offers have little value so you must instead offer something they can't get on their own. The seller's #1 problem in this market is >> MORE
Ad agency Preacher has created a "The Dream Is Different Here" campaign for the StreetEasy real estate search company that showcases the unique property desires of New Yorkers, with messaging such as, "A front yard is a state of mind." The push, featuring photography by Peter Yang, is running across social, digital, display and out of home, including billboards, wild postings and ads on taxi tops and subway cars. Full Story: Ad Age (tiered subscription model) (2/24)
Significance of final ruling in NAR-DOJ case The recent federal court decision to hold the Department of Justice to its agreement with NAR shows that "when you enter into a binding, legal agreement with the government, it must abide by the terms the same as any other party would," NAR Past President Charlie Oppler writes in an op-ed. Full Story: RealTrends (2/24)
Fair & Equitable Housing
Boston prices out almost all buyers Expert Daniel McCue says that in Boston the "deterioration in affordability that we have seen over the last two years, even the last year, is frankly stunning." McCue is a senior research associate at Harvard's Joint Center for Housing Studies. Full Story: The Boston Globe (tiered subscription model) (2/25)
Legislation & Regulation
Fed official: Curbing inflation means more rate hikes Cleveland Federal Reserve Bank President Loretta Mester said in an interview that it's likely interest rates will need to be raised further in order to control inflation and hopefully avoid a recession. Mester feels the benchmark interest rate will have to be set above 5% for a certain period, and she said the exact level will depend on how the economy progresses over time. Full Story: CNBC (2/24)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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