Home sales eke out gain despite inventory shortage | Help sellers upgrade their home's look to impress buyers | Easy ways to avoid online marketing risks
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Easy ways to avoid online marketing risks In order to avoid causing reputation damage and consumer trust as well as public relations issues, brands can employ brand-safety controls on platforms, keyword blocklists and topic exclusions, suggests Anna Sonnenberg. Complete brand safety may be elusive "but by understanding and applying each platform's controls, you can mitigate risk while maintaining strong campaign performance." Full Story: Social Media Examiner (6/20)
Only 3% of 400 ads analyzed by GLAAD and Kantar included LGBTQI+ representation and, of the LGBTQI+ ads that were measured, all scored "insufficient" or lower on an Advertising Index scale. Research also revealed LGBTQI+ celebrities are "the least effective drivers for storytelling" within ads, while all consumers overwhelmingly say brands should "strive for positive, multidimensional and human representation" of the LGBTQI+ community in ads and content. Full Story: Ad Age (tiered subscription model) (6/20)
Real Estate Trends
How smart communities of the future are already here Connected communities like Shadow Mountain in Southern California are being designed to offer energy efficient homes—with solar panels, smart appliances and automations—at an affordable price. "We want to use this as a platform to demonstrate that we don't have to wait 20 more years for the technology to help us build resilient homes," said KB Home Senior Vice President Dan Bridleman, who underscores the importance of making this smart real estate affordable. Full Story: The Verge (6/16)
Technology & Innovations
TikTok rolls standard, premium Interactive Add-Ons TikTok is launching two types of Interactive Add-Ons, which include gift code and voting stickers, a pop-up showcase and other visual elements, to enhance platform ad engagement. Standard ads-ons drive lower-funnel goals, such as driving clicks, while premium options focus on community building and other similar efforts. Full Story: Social Media Today (6/21)
During his 30-year career at the association, Goldberg has championed real estate professionals and fostered innovation and advocacy. Full Story: REALTOR® Magazine (6/22)
CFPB reports find banking-access challenges in South Two reports from the Consumer Financial Protection Bureau say that parts of the South—especially rural areas—face challenges in terms of banking access, while mortgage rejections and interest rates in the region tend to be higher than they are nationally. The South has 3.6 bank branches per 10,000 people, compared with five per 10,000 people nationwide, the CFPB says. Full Story: American Banker (6/21)
OSFI: Mortgage-extension risks must be addressed soon Banks should act at the "earliest opportunity" to mitigate risks posed by the extension of variable rate mortgages' amortization periods in the wake of this month's Bank of Canada interest-rate increase, the Office of the Superintendent of Financial Institutions said. OSFI said it "expects a more prudent and active account management approach, including resolving negative amortization at the earliest opportunity as well as recognizing the higher risk of these loans in loss provisioning." Full Story: Reuters (6/13)
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