| | | The strongest brand narratives don’t begin with a press release—they’re sparked by authentic values that employees, the public and the press can rally around. Join us to discover how Katherine Cheng (VP of Culture at the Seattle Mariners) ties it all together with her fresh "Culture Compass" program and a powerful "mixternal comms" framework that shapes every facet of the business value chain. You’ll learn how to move beyond “just the messenger” and truly help steer the value chain—so you score wins in the headlines and on the bottom line. We’ll cover: | | Mixternal Methods: A playbook for aligning HR, internal comms, social media, PR and the C-suite—ensuring your culture-based efforts become compelling external stories. The Business Value Chain: How to integrate culture and communications at every business stage—from product ideation to marketing, PR, distribution and service—so they become revenue drivers, not just support functions. Culture as Content: Strategies for turning genuine moments and everyday wins into viral storytelling—with visuals that captivate journalists, influencers, business leaders and communities. Measuring What Matters: Insightful methods to track cultural sentiment across internal and external channels—and prove the ROI of your "mixternal" approach. | | | | | | Bring your team! Group pricing is available, please contact customer service at 800-878-5331 [email protected]. | | | | Can't make it to D.C.? Register for the Conference On Demand and receive all pre-conference workshops and conference sessions to view at your convenience after the event. | | | Sponsors & Partners | | | Want to become a sponsor? Reach out to Hannah Lavelle,
Director of Business Development at [email protected] | | | | | | #RaganEvents | This email was sent by: Ragan Communications
10 S. La Salle Street, Suite 310 Chicago, IL, 60603, US, [email protected]
Update Your Profile/Unsubscribe from All Emails | Unsubscribe from this Product
Sent to: [email protected] |
|
|
