Home prices, inventory force foreign buyers to retreat Foreign investors, who typically pay cash for U.S. real estate, are spending even more on properties than domestic buyers. NAR data reveals who these international clients are and what areas of America they're targeting. Full Story: REALTOR® Magazine (8/1)
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Best Practices in Sales & Marketing
Smart-home tech: What to upgrade and when Technology advancements are seemingly endless, but that doesn't mean your clients have to upgrade their smart-home devices every time a new model comes out. Full Story: REALTOR® Magazine (8/1)
Brands can tap Threads' potential by testing, learning and repeating efforts and crafting threads that elicit replies, which are favored by platform algorithms, writes Boathouse's Geoff Gates. Prepare for trending topics, direct messaging capabilities, paid media promotions and other expected updates to ensure teams can "move swiftly and creatively, without getting bogged down in the process weeds," Gates advises. Full Story: Ad Age (tiered subscription model) (7/28)
AI's top application for marketing? It's chatbots for now Chatbots are the most relevant generative AI application for 83% of marketers, while data, text, search and synthetic data rounded out the top five functions, per Insider Intelligence. While image, audio and video ranked among the lowest AI functions, "eventually, tech like DALL-E, Sonix and Pictory could allow marketers to personalize campaigns at scale," writes Insider Intelligence's Sara Lebow. Full Story: Insider Intelligence (7/28)
Fed: Banks to further tighten credit standards The Federal Reserve's quarterly Senior Loan Officer Opinion Survey found that banks have tightened credit standards for both business and consumer clients, and they expect to tighten further through the rest of the year. "The most cited reasons for expecting to tighten lending standards were a less favorable or more uncertain economic outlook, an expected deterioration in collateral values, and an expected deterioration in credit quality of [commercial real estate] and other loans," the Fed said. Full Story: BNN Bloomberg (Canada) (7/31),Reuters (7/31)
Uncertainty limiting real estate transaction volume Pricing uncertainty and liquidity issues continue to create barriers to real estate transactions, with interest-rate hikes by the Federal Reserve having contributed to a bid-ask gap. Indexes from MSCI and Green Street offer some indications that prices are adjusting to the new normal, although disagreements over what the Fed will do next continue. Full Story: WealthManagement (7/31)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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