Home interior trends to watch in 2023

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Marketing tips to keep homes selling in a housing slump | When, how much should your clients water their lawn? | How to use social media to reach Gen Z, millennials

Created for [email protected] | Web Version

September 8, 2022

Top News

Marketing tips to keep homes selling in a housing slump This time last year, houses sold almost as soon as they hit the market, even in more expensive markets. Now, as buyers retreat, selling a home in those same places will require more than throwing a listing into the MLS. Full Story: REALTOR® Magazine/The Lounge (9/2)

FREE MARKET CRASH SURVIVAL KIT Proven Strategies to GROW Your Real Estate Business in a DOWN Market despite Rising Interest Rates, Out of Control Inflation, Housing Bubble Hysteria & a Bear Stock Market. Learn how to turn the market crash into the best thing that ever happened to your real estate business >> HERE

Best Practices in Sales & Marketing

When, how much should your clients water their lawn? For green, vibrant grass, it is essential for homeowners to learn about aerating, seeding and watering their lawns to keep the curb appeal intact. Full Story: REALTOR® Magazine (July 2018)

How to use social media to reach Gen Z, millennials Millennials and Generation Z are increasingly tapping social platforms for purchase advice and insights while they're also poised to have more buying power, writes Hawthorne Advertising CEO Jessica Hawthorne-Castro. Performance marketers can appeal to these demographics by speeding up efforts to engage a fast-paced audience, supporting social issues, avoiding overpolished efforts and by knowing which platforms work best to reach audiences. Full Story: Adweek (9/8)

Agents go above and beyond to support client's restaurant Real estate agents Julie and Lee Bernick have become popular with regulars at the Kazoku sushi restaurant in Minnetonka, Minn., due to the couple's weekly stint as bartenders there. The couple agreed to work just for tips as a way to support a former client and take a break from their daily routine. Full Story: Star Tribune (Minneapolis-St. Paul, Minn.) (tiered subscription model) (9/7)

Real Estate Trends

Home interior trends to watch in 2023

Social seating, corner lighting and green veining are among "under the radar" interior design trends coming next year, according to Livingetc. Textured whites and curio cabinets will also be in style. Full Story: Livingetc (9/6)

Housing market slowdown hits homeowner equity Increasing mortgage rates and slowing home price appreciation are leaving homeowners with less equity, with Black Knight Data & Analytics finding that "tappable equity" may have reached its highest point in May. "Annual home price appreciation still came in at over 14%, but in a market characterized by as much volatility and rapid change as today's, such backward-looking metrics can be misleading as they can mask more current, pressing realities," notes Ben Graboske, president of Black Knight. Full Story: CNBC (9/7)

Citi reportedly cuts staff as mortgages slow Citigroup has reportedly terminated as many as 100 positions in its mortgage operation division, as have several rivals, due to the faltering mortgage market. In the year's first half, Citi's U.S. retail bank originated $7.2 billion in mortgages, a 15% year-on-year decline. Full Story: American Banker (9/6)

Technology & Innovations

Investment platform expands into short-term rentals Startup Arrived Homes is adding short-term vacation rentals to its investing platform. The company established its platform by enabling investors to buy shares of single-family properties. Full Story: GeekWire (9/7)

Business Wellness

After the storm: Revive your business in the wake of disaster Climate change is intensifying weather patterns, and a major event can cause you to lose your business and many of your listings. What do you do next? Full Story: REALTOR® Magazine (March 2014)

Fair & Equitable Housing

Alabama project creates workforce housing in Birmingham Work is underway on the transformation of a former American Red Cross building into workforce housing, a project supported by nonprofit Opportunity Alabama in Birmingham. "People's lives change when they attain safe, secure, affordable housing near the workplace," said Ed Ticheli, who purchased the building two years ago. Full Story: AL (Alabama) (9/8)

Legislation & Regulation

Fed: Inflation eased slightly but outlook remains weak The Federal Reserve's Beige Book survey said the economy remained "unchanged, on balance," compared with early July and price increases have eased somewhat in nine of 12 Fed regions. However, the Fed found that most businesses still expect price increases and are raising wages to compete in the tight labor market, creating a "generally weak" outlook on the economy over the next year. Full Story: MarketWatch (tiered subscription model) (9/7)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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