Home buyers remain reluctant, even with lower rates this month

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Home buyers remain reluctant, even with lower rates this month | 7 habits to boost productivity and well-being | Why salespeople should reframe obstacles as opportunities

Created for [email protected] | Web Version

July 26, 2024

Top News

Home buyers remain reluctant, even with lower rates this month Mortgage rates are now lower than a year ago, but house hunters remain cautious. Full Story: REALTOR® Magazine (7/25)

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Best Practices in Sales & Marketing

7 habits to boost productivity and well-being You have the power to be more innovative, responsive and effective. Full Story: REALTOR® Magazine (7/26)

Why salespeople should reframe obstacles as opportunities Stay positive when dealing with a downturn in sales and look for ways to overcome obstacles instead of dwelling on mistakes, advises sales expert Colleen Francis. "Consistently successful sellers and team leaders—those who rebound quickly from a loss—instead look at the obstacles to success as opportunities," Francis writes. Full Story: Engage Selling (7/23)

Differentiate engagement strategy to win customers Salespeople focus on differentiating products but should also look at differentiating engagement strategies, writes David Brock, author and sales expert. "We spend so much time focusing on how different we are from the alternatives, we forget about the customer and what they are trying to achieve," Brock writes. Full Story: Partners in Excellence Blog (7/23)

	Webinar: Navigating The Upcoming Practice Changes Join NAR's Legal Affairs team for a vital webinar on the class action settlement and upcoming practice changes. The first session is on August 1 at 2pm CT. Additional sessions are on August 5 and August 15. Gain key insights and strategies—register today and don't miss out!

Real Estate Trends

Ryan Seacrest puts Napa Valley estate on market Cyd Greer of Coldwell Banker Brokers has the listing for celebrity Ryan Seacrest's 40-acre Napa Valley, Calif., property that includes an 8,650-square-foot residence, a guest cottage and a pool house. The estate is listed for $22 million. Full Story: SFGate (San Francisco) (7/26)

Empire State Building owner buys buildings in Brooklyn Empire State Realty Trust, a real estate investment trust that owns the Empire State Building, has agreed to pay $195 million for two properties in Brooklyn. The deals will bolster its presence on North 6th Street, where it already holds several retail properties. Full Story: Bloomberg (7/24)

Technology & Innovations

Sweeping changes: The latest advancements in robot vacuum technology Robot vacuums have come a long way, offering a range of features that cater to different needs and budgets. Full Story: REALTOR® Magazine (7/25)

Business Wellness

#FeelGoodFriday: Triumphing for those in need REALTOR® Kay Wilson-Bolton continues supporting the poor and homeless with food, shelter and hope. Full Story: REALTOR® Magazine (7/26)

Fair & Equitable Housing

Advocates focus on housing options for older adults Advocates for the senior living industry are focusing on the lack of affordable housing for older adults in the U.S., urging for more federal resources to address the issue. Full Story: McKnight's Senior Living (7/24)

Legislation & Regulation

Dudley: Higher-for-longer rates hurting the economy Higher-for-longer interest rates seemed like the right way to go, but the facts have now changed, writes Bill Dudley, former president of the Federal Reserve Bank of New York, saying the Fed should cut rates ideally at its meeting next week. The U.S. economy was strong for years, but the Fed's efforts to cool growth are having a notable effect. As unemployment rises and inflation pressures abate, the Fed shouldn't wait any longer, Dudley writes. Full Story: Bloomberg (7/24)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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