Why Misfits Market Thinks Selling Imperfect Produce Is A Perfect Business

Misfits Market now has more reasons ($85 million worth) to fight the good fight against food waste. CEO Abhi Ramesh tells PYMNTS CEO Karen Webster why turning the 40 percent of surplus and 'cosmetically imperfect' organic produce into a subscription box offer for the masses got the attention of Ashton Kutcher’s venture-capital firm, among others.