Holiday Product Returns | Fac ebook Ads | Content Marketing

Nov. 2, 2020 | Welcome to our new and improved newsletter!

Webinar

How to Slash Holiday Product Returns

Left unchecked, product returns this holiday season could be massive — creating operational bottlenecks and shrinking profits. In this 30-minute webinar from Practical Ecommerce we’ll review insider tactics to greatly reduce product returns while actually increasing sales. All registrants will receive a recording of the webinar. Learn More.

Optimize Facebook Ads with Better Images and Copy

Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.

Automobile Sales Are Moving Online

For many consumers, a car or truck is the second largest purchase they will make after buying a house. In July 2020, for example, the average new vehicle price in the United States was $38,378, according to a Kelley Blue Book release.

Pros and Cons of Composable Commerce

The term "composable commerce" refers to joining multiple components to meet a merchant's specific needs. Example use cases include multiple sales channels, cost control, specialization, and the need for modular construction.

CopySmiths Founder on Content Marketing by the Numbers

Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for...

October 2020 Top 10: Our Most Popular Posts

Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to, hopefully, help ecommerce merchants. What follows are the most popular articles that we published in October 2020. Articles from early in the month are more likely to make the list than later ones.

📘 Guides

Starting an Ecommerce Business

Building an Ecommerce Business

Credit Card Processing FAQs

Web Marketing Checklist

SEO How-to

🔥 Today's Great Ecommerce Idea

Carefully Embrace Automated Paid Search Campaigns

"I am not usually a proponent of automating paid search campaigns. I relish the control of choosing keywords, setting bids, and writing ad copy. But I've adapted to less control by cautiously embracing automation. I’ll let Google utilize bidding strategies or test ad creative as long as I set the parameters." - Matthew Umbro, Key Account Director, Brainlabs

🎙 'Ecommerce Conversations' Podcast

Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder

'Gated' Product Launch Leads to $250,000 in 1-day Sales

Native Deodorant Founder on Scaling to $100 Million in 2 Years

Subscribe to the podcast.

🎯 Industry IQ

Resources from our partners.

8 Tips for Improving Order Fulfillment Times

Guide: Rethinking Black Friday, Cyber Monday

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