Holiday marketing: Get the data that puts you ahead of the competition Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.
ClickZ Daily: November 11, 2020 |
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| Happy Wednesday! Today we have SimilarWeb investigating holiday marketing statistics of the past few years and providing some eye-opening insights from their Digital Marketing Intelligence that helps plan your seasonal marketing. Looking at the data provided by SimilarWeb, we see that non-amazon retailers saw increased traffic of just below 30% in 2020. Target, for example, created a rival Deals Day, which led to a 54% week-over-week (WoW) traffic increase. BestBuy, with its exceptionally attractive deals, experienced the most significant growth among top retailers. Next in line was Costo with a traffic increase of 59%. Also Lomit Patel, Vice President of Growth at IMVU, provides an overview on the five key user acquisition strategies to help you scale up your startup growth. And finally Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as the industry moves closer to cloud commoditization. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Sarah Mehlman Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing. |
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Digital Marketing Lomit Patel Lomit Patel, Vice President of Growth at IMVU, provides an overview on the five key user acquisition strategies to help you scale up your startup growth. Read more |
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| Data & Analytics Jean-François Wassong Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as the industry moves closer to cloud commoditization. Read more |
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| Digital Marketing Jacqueline Dooley Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll unpack some of them. Read more |
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| Analytics Gerry Bavaro Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainable basis of identity. Read more |
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| The Openprise RevOps Performance platform orchestrates data, processes, and interactions to improve the performance of every GTM initiative. Read more |
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Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
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| Analytics Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in finding SEO solutions based on the how and the why of how search (and websites) work. Download now |
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