How Omnicom’s proposed acquisition of IPG keeps marketers guessing.
| Omnicom’s proposed acquisition of IPG keeps marketers guessing. Additional coverage: Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies. Bluesky courts publishers with a simple pitch: trust and traffic. This week's Digiday+ Media Briefing analyzes nine publishers' workforce demographics reports released this year, the results of which were evenly split into thirds. While the Omnicom/IPG deal's official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be. Other things to know about The Digiday Content Marketing Awards give you the opportunity to put your work in front of judges at Gopuff, Apartment Therapy Media and more. Enter now to save. Playable ads have emerged as a powerful solution for marketers struggling to engage with audiences more effectively. They offer an immersive, interactive experience that captivates users in ways traditional ads can’t compete. Sponsored by Playable Factory. According to a new survey, when it comes to creative production, marketers see AI as being most efficient in content creation and personalization at scale. Sponsored by Instreamatic. | | |
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