Hilton's 'CleanStay' message; Crisis lessons from Stagwell's Ray Day; Employers as information hubs; and more

DAILY SCOOP

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.

LEADING NOW

Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic.

COVID-19

As public trust ebbs, workers turn to employers for info and assurances

Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’

PR INDUSTRY

How to measure the impact of communications during COVID-19

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.

INFOGRAPHICS

Infographic: Tips for PR grads entering the workforce during this pandemic

In a profoundly different work environment, new grads will have to find new ways to offer value to an industry looking for new solutions.

PR DAILY AWARDS

Don’t miss next Friday’s Media Relations Awards entry deadline

Showcase your communications campaigns, events, strategies and pitches! The entry deadline is next Friday, May 8.

PR INDUSTRY

Threading the needle on messaging during COVID-19

The current crisis poses many challenges that are a perfect match for a PR pro’s skillset. Here are some ideas for tackling problems for clients—or for your own organization.

COVID-19

4 messaging keys for communicators navigating the coronavirus

Reaching out to internal and external audiences amid any crisis can be fraught with potential hazards—and especially now, with the stakes sky high. Prioritize these elements for success.

DAILY SCOOP

Facebook launches Zoom competitor, Live Nation amends refund policy and Google shares ways to market during COVID-19

Also: Museums show off their sassiest objects on Twitter, workout wear company offers free masks, why PR pros should embrace digital skills, and more.

EMPLOYEE ENGAGEMENT

3 strategies for becoming an employer of choice in these uncertain times

Despite the disruption of the coronavirus, employers must take care to show internal investment and strive to become highly reputable to attract top talent.

COVID-19

Digital PR skills for PR pros are paramount for survival

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes.

How speakers can eliminate ‘umm,’ ‘er,’ and other tics

These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.

MARKETING

How to use videos in your email marketing

Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.

RAGAN AWARDS

Ragan will recognize the women who are champions of employees

Our Top Women in HR Awards will honor the women who are pushing boundaries in the human resource field. Nominate yourself, your clients or your colleagues by May 15.