WardsAuto Dealer Edition
WardsAuto Dealer Edition

OCTOBER 29, 2021

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High Prices Prompt Bad Reviews of Car Dealerships, Study Says

“You can’t fault dealers for charging market price, but you have to be sensitive,” says Ali Fawaz of the company Reputation.

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GM to Tap Dealer Network to Install 40,000 EV Chargers

The Dealer Community Charging Program is meant to address the charging “deserts” that exist in many urban and rural areas that lack the critical EV charging infrastructure necessary for more widespread adoption of EVs.

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Regulatory agencies, like the FCC, are paying closer attention to automotive aftermarket sales, so dealers need flexible menu solutions that support their sales processes and help stay within compliance parameters. Read on to learn more.

Consumers Prepping for Car Dealership Visits Helps All Involved

“It’s not a 10-minute transaction,” but technology can help make the car deal go faster, says Chuck Schofield of Digital Motors.

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Personalized digital marketing for better experiences and better revenue.
In the battle for people’s attention, personalization is a must. Whether you’re selling in your showroom or on your website, personalization has the power to move metal and make money. With personalized websites, precision advertising, and more, Dealer.com helps you deliver relevant messages to the right audience.

Despite Big Spenders, Lincoln Still No.1 in Auto Ad Impressions

GMC debuted at third in impressions but first in spending, dropping an estimated $9 million nationwide in support of the Sierra pickup with the hands-free driving option. That’s more than twice as much as the next biggest spender for the week.

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Turning Crisis Into Retail Opportunity
We have seen a serious shift in business and customer behavior over the last 18 months. As industry standards continue to be reformed, dealers must actively adapt their strategies to stay competitive. Watch this new WardsAuto fastchat with Doug Timmerman, Ally's President of Dealer Financial Services, to learn about the key lessons and opportunities that have emerged throughout pandemic.

One Ecosystem Driving Business Success

Sponsored Content
Solera’s vehicle solutions connect consumer, vehicle, and dealership data across multiple systems, allowing you to optimize operations while delivering prospects and customers the right services and messages at the right time.  

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