Hertz faces viral complaint, Comms priorities for CEOs

DAILY SCOOP

Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash

Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.

RESEARCH

Employee and external comms are top priorities at bigger organizations

Size of the company matters for CEOs when thinking about their communications needs.

THE WORKPLACE

How to attract, recruit and retain Gen Z talent

Fresh research from LinkedIn reveals tactics for reaching and resonating with young workers.

PR INDUSTRY

4 skills every PR pro should master for continued career growth

Here are four ways to add value to your performance as a professional communicator.

TAKE OUR SURVEY

Take our annual state of comms survey to benchmark your efforts in 2022

Ever wonder how others’ communications teams are structured? How organizations are supporting well-being? The most effective efforts around culture, DE&I and culture? Take part in this survey to get the answers, and earn a chance to win one of three $100 Visa gift cards.

DAILY SCOOP

The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo

Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.

CONTENT MARKETING

How brand managers can reach holiday audiences with cooking recipes

Your organization likely has some great stories to tell—and recipes to share—that will have readers coming back for seconds.

WINNING CAMPAIGNS

RetailMeNot’s revamped blog increases site traffic by 55%, attracts new audiences

The team worked across departments to create a program that increased revenue and traffic. Its efforts won first place in the Blog category of PR Daily’s 2020 Content Marketing Awards.

THE WORKPLACE

Survey reveals that majority of employers will require vaccination

Research from Willis Towers shows that inoculation incentives are fading, and that leaders are split on whether mandates will harm or help retention.

THE FRIDAY REPORTER

Behind the scenes of nonprofit news organizations with Josh Kurtz

How does media relations change when working with nonprofit news outlets? Host Lisa Camooso Miller chats with founder Josh Kurtz about his Maryland Matters publication to find out.

CRISIS COMMUNICATIONS

5 top crises from 2021—and the warnings they offer for the year ahead

Here’s a look at the biggest PR and marketing mistakes from last year and some tips on how to keep your organization out of the headlines in 2022.

MARKETING

How PR and marketing can reach audiences that are working from home

For some comms pros, this new demographic of professionals commuting to the living room offers opportunities for engagement.

PR INDUSTRY

How to reverse the trend of women leaving the workforce

Here's how your organization can offer support to femaie employees--bolstering inclusion and driving business results.

DAILY SCOOP

Twitter CEO Jack Dorsey explains his departure, how companies can show empathy, and Lush cosmetics shuts down social media accounts

Also: TikTok launches #GivingSzn initiative for Giving Tuesday, Nissan unveils electric vehicle expansion plans, and more.