Also: OpenAI opens the floodgates Rather than working with dozens of influencers to post the same brand approved copy, marketers and agency execs say that the relationship with influencers is evolving and maturing to use influencers for more than a media placement.
| Rather than working with dozens of influencers to post the same brand approved copy, marketers and agency execs say that the relationship with influencers is evolving and maturing to use influencers for more than a media placement. Additional coverage: OpenAI's latest offerings could accelerate how companies build new AI-powered tools for a range of uses. Local news outlets are seeing a surge in philanthropic funding, and more than ever before, its coming from their neighbors. Twitter updated its advertising policy to allow cannabis ads in states where cannabis is legal. The change caught the attention of cannabis brands, and many are now taking advantage of the shift. Stagwell's full year 2022 earnings, announced Thursday morning, showed 21% net revenue growth to $2.68 billion, while organic revenue grew by 14%. Currently, the chief AI officer position exists largely at companies that already work in AI or tech. But as the adoption of AI becomes more widespread across other industries, it's likely this role will gain traction. Other things to know about Deadline tonight: Your last chance to enter the Digiday Content Marketing Awards is tonight at 11:59 p.m. PST. Don't miss this opportunity to recognize your team's hard work in using content to modernize media and marketing and join a list of past winners including Amazon, Disney and more. Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. Sponsored by Flowspace. Brands across sectors are ramping up investments on CTV — balancing creative costs with performance-focused campaigns. Sponsored by MNTN. | | |
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