TV's not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy with a $7 million budget.
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The ad industry’s new normal has become shifting ad dollars in an unpredictable economy. DeepSeek might be shaking the psyche of Silicon Valley, but the ad tech world now eyes parity with the likes of Alphabet and Meta. The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers. Read this week's Digiday+ Marketing Briefing. Architectural Digest switched up its e-commerce strategy to start redirecting viewers who click on affiliate links in its “Open Door” YouTube series from the Google-owned video platform to its own site to shop decor. Other things to know about The Future Leader Awards highlight the up-and-coming leaders making an impact in their industry, previously recognizing talent from MNTN, New York Times Advertising and more. Submit your entries by February 28 to save. Composable identity adapts to fit within crowded tech environments, supporting everything from CRM integration to cross-channel campaign measurement, without forcing brands to rebuild from scratch. Sponsored by Adstra. One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. Sponsored by LiveRamp.
Partnering with non-traditional sponsors, like creators or influencers, helps publishers generate new advertising opportunities and reach new audiences on- and off-platform.
The Hearst-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.
