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| Adfreak | June 05, 2017 | | Today's highs and lows of creativity |
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The Year’s Best Ad You Haven’t Seen: PlayStation’s Weird, Wonderful ‘Gravity Cat’ Hakuhodo turns awards season upside down By Tim Nudd With advertising awards season in full swing, we're getting to catch up on some great ads we didn't cover over the past year. And none are racking up the trophies quite like the weirdly amazing "Gravity Cat" spot for PlayStation Japan. Created by Tokyo agency Hakuhodo and production company Tohokushinsha Film Corp., the four-minute film...
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Artists Painted Over Black Shooting-Range Targets as a Statement on Race and Gun Violence Fred & Farid champions #NoMoreBlackTargets By Patrick Coffee Fatal shootings of young black men across the U.S. remain a contentious topic even in a political climate that provides new opportunities for outrage every day. Ad agencies and their clients have addressed the seemingly insoluble problem of gun violence in lots of different ways, but few have directly tackled the racial components of this...
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The Best Radio Ad of the Year Isn’t a Total Surprise, but It Is a Delight Motel 6 tops the Radio Mercury Awards again By Tim Nudd Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign--The Richards Group's work for Motel 6 featuring the musings of Tom Bodett. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning...
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The Web’s First Viral Hit Re-emerges 20 Years Later. Can It Go Viral Again? 'Wear Sunscreen' gets second life, with proper attribution By Angela Natividad Remember the '90s? We have a friend who's constantly telling us everything was more real back then. Generally, we find that sentiment pretty suspect, but it's true there was a texture to the decade that no longer exists. Stuff was more tangible: We read real books with fibrous pages and that delicious paper smell. We...
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Ikea Planned This Loving Salute to Its Iconic Blue Bag Long Before the Balenciaga Stunt A 30th birthday present for the Frakta By Tim Nudd Ikea's iconic blue 99-cent plastic Frakta bag has been in the news lately thanks to fashion house Balenciaga, which made a $2,145 leather version of it. But actually, Ikea was planning on tooting the Frakta's horn this year anyway--on the occasion of its 30th birthday. The Frakta can carry almost anything, including, from Ikea's point...
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NatGeo Follows Weather Channel in Hitting Back Against Trump Over Climate Change Site will feature only climate stories through Friday By Tim Nudd Media properties focused on weather and the environment continue to hit back at President Trump after his decision to remove the U.S. from the Paris climate accord--with National Geographic announcing late Thursday that it was replacing all content on its homepage with stories published in the past few years about climate change. The site leads...
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If These Walls Could Talk? This Wallpaper Does, Telling Stories to Kids TBWA finds another medium for diversion By Angela Natividad Tired of reading The Giving Tree over and over? No problem. Now your walls can take up the slack. French home improvement store Castorama has released "Magic Wallpaper," a playful unisex wallpaper for kids that's covered in colorful characters, including aliens, forest creatures, superboys and princesses (who hate dresses). And it's not just passively pretty....
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