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How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online Retailers add artificial intelligence to their marketing mix By Cortney Harding Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central to its ambitions of building a data-science model that drives highly relevant product offerings to consumers across the social web. More broadly,...
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Infographic: The Influence of ‘Corpsumers’ Who Care as Much About a Brand’s Values as Its Products The buying bloc is more populous than millennials and moms By Emma Bazilian For some people, choosing a new car or deciding where to shop for groceries is a matter of value. For others, it begs more questions: How do those companies treat their employees? What's their stance on philanthropy? How eco-friendly are they? More than a third of the U.S. population ages 18-80 belongs to that second...
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