Editor's note: You might think you have to choose between "growth vs. value." But the market isn't a monolith. In this classic essay – last published in DailyWealth in April 2019 – our colleague Whitney Tilson explains how to avoid the mistakes of rigid thinking... and why the best investment approach may lie somewhere in the middle.

Here's How to Turn Yourself Into a 'Make Money' Investor

By Whitney Tilson, editor, Stansberry's Investment Advisory

I had it backward my whole career...

For most of my time on Wall Street, I was an old-school value investor. That meant I dug through the "bargain bin" looking for stocks that traded at low multiples of earnings, cash flow, or book value.

Of course, I cared about the quality and future growth prospects of the companies I invested in, but to me, that part was secondary.

The problem was that the cheap stocks were usually cheap for a reason... because the underlying businesses were lousy. So the seemingly cheap stocks turned out to be value traps – they just went down and down as the businesses declined.

But years ago, I changed – and improved – my approach to investing and how I pick stocks...

You see, falling for value traps is just one of the four mistakes that tend to plague classic value investors. The other three are:

I'll confess – despite all of my successes during my more than two decades in the markets, I've made every one of these errors.

I want to emphasize, however, that the lesson here is not to just do the opposite and buy the stocks of great growth companies irrespective of valuation. Growth investors frequently make the following mistakes that are, in many ways, the inverse of the ones value investors make:

The truth is that both quality and price matter...

But they're not equally weighted. I estimate that 75% of what determines a stock's performance over time is how the company performs, and only 25% is the valuation at the time of purchase.

Unfortunately, for my entire career I had this backward: I looked among cheap stocks and tried to find good businesses, when I should have looked among good businesses to find reasonably priced stocks.

That's why I changed my approach...

Today, rather than being a classic value investor, I call myself a "make money" investor – meaning that I try to combine the best of value and growth investing.

It's the best way to capture the upside – and avoid the common pitfalls – of both styles of investing.

So stop digging in the bargain bin. Instead, look for high-quality companies and wait until you can buy their stocks at a reasonable price. If you are smart, courageous, and patient, you will crush the market.

Regards,

Whitney Tilson

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